What would you like to know?

We’re not your typical franchise, so no doubt there will be questions you have about what we do and how we operate. We’ve endeavoured to answer what we think you’ll want to know, but if we’ve missed anything – get in touch with our Partnerships team who will be happy to help.

How do I join Platinum?

Property investment requires substantial capital, so it’s a big decision for you.

And we want you to be successful and achieve your goals, so it’s also a big decision for us, too.

After an initial call with our Partner Recruitment team to discuss your goals and capital position, potential Partners who meet our qualification criteria will be invited to a Discovery Day to find out more about Platinum and meet existing Partners.

Following the Discovery Day, potential Partners meet with one of our Investment Directors to review their finances and establish the goals they hope to achieve through joining the franchise.

We then encourage further due diligence into Platinum – it’s hugely important to us that our Partners are comfortable with all aspects of what we do and how we do it.

You’ll visit one of our Partners, take a look at their HMOs and will have the chance to ask them anything you like about their Platinum experience.

A final meeting with one of Platinum’s board members will establish beyond doubt that we’re right for you and you’re right for us.

Then your journey with Platinum can really begin…

What is an HMO?

A House in Multiple Occupation (HMO) is a property shared by three or more individual tenants who share kitchen and bathroom facilities.

Most HMOs require licences to operate, while regulation on room sizes and health and safety are stringent – and rightly so.

We guide our Partners through all the legislation surrounding HMOs, making sure they are compliant and can focus on their income, freedom and legacy goals.

Why is HMO letting better than buy to let?

The most significant benefit of investing in HMO property rather than buy to let is the additional rental income a property of this type provides.

You can purchase a 3-bedroom property and let it out as is for £1200pcm to a family, or you can convert it into a 6-bedroom property and generate £3000.

Sounds like a no-brainer, right?

The flip-side to investing in HMO’s is the stringent regulation and licensing requirements which can vary from council to council.

The HMO market can be a difficult area to navigate with little experience, and its all too easy for a few hiccups to turn your investment into a loss-making nightmare. This is where Platinum’s wealth of expertise and contacts come in.

How to finance property investment

How is best to finance your investment depends on your financial circumstances. We usually recommend an investment of at least £300,000.

This level of capital investment supported by a mortgage would secure you several HMO properties, which we recommend you do in order to make the model viable.

Releasing a percentage of the value of your property can provide the funding to use on other more productive investments.

It’s generally possible to release capital from an existing property at a cost of between 3.5% and 5%. If that same capital can be put to work in a relatively safe way and generate a return of, let’s say, 15% or more (as is the case with a Platinum property franchise), then for every £100,000 reinvested, you could be making an additional £10,000 extra annual income.

Your financial circumstances are likely to be unique to you, and so our Partnerships team usually discuss this with you during a call, and are able to offer advice, as well as letting you know if they don’t think our franchise is right for you.

Why do I need Platinum?

Yes, HMO’s generate a much higher rental income than buy to let – however it does come with additional legislation and investment.

Regulations vary from council to council, and are liable to change at any time.

The HMO market can be a difficult area to navigate with little experience, and its all too easy for a few hiccups to turn your investment into a loss-making nightmare. This is where Platinum’s wealth of expertise and contacts come in.

What does Platinum do?

Funnily enough, this is one of the most common FAQ’s we’re asked…

Knowledge is power and when our Partners join Platinum they are joining a vast network and a powerful team.

Platinum provides the training, support, expertise and contacts that will help you build a profitable and sustainable portfolio of Houses in Multiple Occupation (HMOs) for professional tenants.

Our Partners own their properties so as well as the income generated through rent, they also benefit from long-term capital growth.

And our team of experts and community of existing Partners are on hand to provide support, expertise and advice throughout your property investment journey.

How does our franchise model work?

When you join Platinum, like any other franchise you will need to pay a franchise fee. This fee depends on whether you will be joining us for 5, 7 or 10 years.

This is where our similarities to other franchises end.

Unlike other franchises, you’re not just purchasing intellectual property and a temporary income – you’re purchasing our ability to help you build a portfolio owned entirely by you. Not only will you receive the income you desired from a franchise, but you gain a portfolio of assets that will benefit from capital growth.

With us, when your franchise term ends – you’re income doesn’t.

So I’ve joined Platinum, what happens next?

Platinum is all about helping you achieve your income, freedom and legacy goals through property investment.

We’ll work with you from day one to establish those goals and pair you up with one of our property investment mentors who will guide you through locating, buying, renovating and tenanting your first HMO.

During your initial training, you will:

  • Meet the Platinum head office team, our coaches, mentors and property experts and start to network with our existing Partners
  • Attend an intensive two-day bootcamp on HMO property investment
  • Receive one-to-one, on-location coaching in HMO property buying and refurbishment
  • Attend a Foundation Lettings course that will provide you with the skills and confidence to find tenants and stay on the right side of private rental legislation

We also put on a host of lifestyle and personal development workshops and events, aimed at building relationships within our community and driving our Partners forward personally as well as professionally.