Platinum is the world’s first property investment franchise. You build your own successful and profitable property business – using our experience, expertise and support.

Investment Potential


Gross profits from annual rental income, on average, after costs


On average, return on investment for Franchise Partners

£50k - £150k

Lifelong annual income achieved by most of our Partners across their HMO portfolio

Property is one of the most secure investments you can make.

Combine property with the support of a franchise and you’re really on to something

Since 2007, we have supported more than 400 Franchise Partners to build successful property businesses that give them a secure, lifelong income.

How do we do it?

A low-risk, robust business model

A low-risk, robust business model

For 15 years, we’ve used our tried and tested HMO business model to guide our Franchise Partners in the purchase, renovation and tenanting of Houses in Multiple Occupation (HMOs). This low-risk model has helped more than 400 people build their successful portfolios, in a network of 1200 high-quality properties across the country.

A team of HMO experts

A team of HMO experts

Our skilled team combine decades of experience in the HMO industry to offer support and training that is second to none. Our Franchise Partners have access to planning and sustainability consultants; lettings advisors; renovation and negotiation experts; mortgage brokers; accountants; solicitors and interior design specialists.

A supportive franchise community

A supportive franchise community

Add to this the support Franchise Partners gain from joining a community of like-minded individuals offering the benefit of their direct experience, then the advantages of joining the network really become clear.

We’re the HMO experts. Let us help you become one too

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Our expertise

Buying the right properties

Buying properties that will work as HMOs is crucial. You’ll work with Platinum’s experienced buying mentors to ensure you get the right properties for the right price in the right area. Our buying mentors are like personal trainers – keeping you on track and pushing you when needed.

Renovation experts

Turning your purchases into high-end HMOs means renovation – and money. Our renovation experts are on hand to make sure you make the right structural and decorative changes and stay on the right side of your budget, finishing with a beautiful shared living property tenants will be desperate to live in.

Finance and lending

Of course, in order to start your property business you’ll need capital and borrowing potential. Platinum works with some of the best financial brains in the HMO world, meaning you get access to all that knowledge and experience, as well as some great HMO mortgage deals which are exclusive to our Franchise Partners.

Legal and conveyancing

We know how frustrating the legal side of buying property can be. So, Platinum’s ‘Power Team’ of external partners includes specialist HMO conveyancers who have worked with our Franchise Partners for more than a decade. They’ll ensure your property purchases go through quickly, legally and with minimum fuss.

Staying compliant

Tenant health and safety and legal compliance can be one of the most daunting parts of investing in HMO properties. From licences and fire safety to rules on minimum room sizes and sanitation, our lettings legislation team are there to ensure you remain compliant throughout your franchise term and beyond.

Finding tenants

So, you’ve got a newly renovated HMO ready to be filled with great people, but how do you find them? We’ll show you how to market to people looking to rent great rooms – both online and offline. From online portals to effective social media marketing and print advertising, you’ll be able to find the best tenants in your area with our support.

We can't imagine trying to navigate the uncertainty of the COVID-19 pandemic without the help and support of Platinum and the other Franchise Partners. Feeling part of this community is very special to us.

Alex & Emma

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Franchise partner stories

Our Franchise Partners come from all walks of life. Some have a lot of property experience and others have very little, or none. But all of them are now enjoying the income and freedom that come from partnering with Platinum.