Your support team is based at our head office in Bournemouth. Alongside your mentors and coaches, they support you with operations, legislation and troubleshooting throughout your franchise term, as well as running all the major Franchise Partner events and producing all the great training and coaching content our community learns from. Put simply, when you partner with us, you’re only ever one person away from solving a problem.

The team

Richard Davies

CEO

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Richard Davies

CEO

Richard joined Platinum in 2008 as Financial Director, having run his own company Property Secrets for many years. He has a strong commercial property background as CEO of Platinum’s sister company Bourne Asset Management, and with a strong passion for customer centricity and innovation, Richard is the truest advocate of Platinum’s core values.

Emma Hayes

Managing Director

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Emma Hayes

Managing Director

Emma is Platinum’s operations expert and, as director, oversees the overall performance and activity of the business. She’s responsible for the Franchise Partner experience and as an HMO landlord, she has a sharp understanding of the ups and downs of the journey!

Natalie Ruda

Head of Partnerships

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Natalie Ruda

Head of Partnerships

It’s hugely important that those of you considering joining Platinum fully understand what we do and are confident in how we do it. Natalie and her team have this covered thanks to the amazing support they provide throughout the decision-making process and the incredible virtual Discovery Days they host! Natalie also joined Platinum as a Franchise Partner in 2019.

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Mike Hedgecox

Executive Partner

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Mike Hedgecox

Executive Partner

Mike, as Executive Partner with seven HMO properties, represents the network within the head office team to support service delivery and programme development. He helps us to ensure that the wants and needs of the Partner network are always front of mind!

Andy Graham

Group Financial Controller

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Andy Graham

Group Financial Controller

Jonathan Wright

Partnership Consultant

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Jonathan Wright

Partnership Consultant

Jonathan’s understanding of our business model is second to none and he’s on hand to ensure our new Franchise Partners can clearly see the potential financial returns property investment can give them.

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Roxy Melinte

Operations Specialist

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Roxy Melinte

Operations Specialist

Roxanne is the first point of contact for our network and is responsible for managing our invaluable intranet system. Roxy is there to guide and support Partners through their early training and beyond.

Rachel Lewis

Lettings Advisor

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Rachel Lewis

Lettings Advisor

Qualified in residential lettings and property management, Rachel supports our Franchise Partners daily with advice, guidance and technical assistance on all areas of lettings legislation.

Mahsa Khaneghah

Planning & Sustainability Consultant

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Mahsa Khaneghah

Planning & Sustainability Consultant

Mahsa carries a prestigious MSc in Global Urban Development and Planning and supports our Franchise Partners with all aspects of planning and licensing, as well as presenting key content on urban development and planning. She's also a Royal Town Planning Institute (RTPI) Licentiate, a member of the Association for Environmentally Conscious Building (AECB) and a brand ambassador for Beryl – a B-Corporation promoting sustainable and affordable transport choice.

Sophie Lawson

Events Manager

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Sophie Lawson

Events Manager

Sophie is Platinum’s events manager, throwing her creative inspiration across our dynamic events’ calendar for potential and current Franchise Partners. Whilst COVID-19 may have affected our events, she is busy creating an epic line-up for 2021.

Franchise partner stories

Our Franchise Partners come from all walks of life. Some have a lot of property experience and others have very little, or none. But all of them are now enjoying the income and freedom that come from partnering with Platinum.