Instagram is a social networking app, similar to Facebook and Twitter, but with a focus on telling visual stories. With over 700 million users sharing their favourite photos and videos on this platform every day, it has become a ‘hub’ for a lot of sales and marketing activity.

Whether its products, people or places that they are snapping … it has become the leading platform for building a personal or professional brand, from a smartphone.

So, I thought, why can’t you use it to help market and sell your rooms?

For those who don’t know what we do, Platinum Property Partners (PPP) help its Franchise Partners to create, market and manage their own portfolio of specialist HMOs (Houses in Multiple Occupations).

The target market for these HMOs are young professionals, which funnily enough spend over 3 hours of screen time on Instagram a day (on average). Which is why it’s an easy and free way for you to showcase your high-quality rooms to this audience, build your brand awareness and potentially turn your followers into tenants!

But, it’s important to make sure that you are posting consistent, engaging and appropriate content in order to do so. This all starts with knowing your target market and considering what they might want to see.

Here’s a few ideas of things I thought PPP tenants might like, comment or engage with:

So, why don’t you create an account and see what you can come up with!

To recap, here's why Instagram is such as great marketing tool for any HMO landlord...

  • You can reach a LOT of people through Instagram marketing
  • It’s the perfect opportunity to engage with your community
  • It’s great for keeping an eye on your competitors

Want to hear more from Platinum Property Partners? Learn about how we can help you build a property portfolio and invest in property for a secure financial future by helping you to build your own portfolio of profitable HMO properties, please get in touch.